A-ZERO / CoolFood

A-ZERO is a startup born in 2020 during the COVID-19 lock-down period. The brand name comes from the food preservation method used and is also the manifesto of its four core values: zero waste of time, zero compromises on quality, zero contamination, zero waste. The logo is represented by the iconic element of cold storage: the refrigerator. The two characters playfully converse with customers explaining the qualities and advantages of the innovative home catering service. The brand identity has colorful and modern graphics, designed to capture the attention of a young target, mainly consisting of singles and couples with or without children aged 20 to 55.